An advertising manager's main duty is to plan, implement, and manage a marketing and advertising program. Their responsibilities include:

• Planning: Setting goals and timelines for advertising campaigns
• Research: Conducting market research to help shape advertising campaigns
• Budgeting: Controlling the advertising budget to maximize the return on investment
• Oversight: Overseeing the staff that develops the advertising
• Collaboration: Working with clients and other departments to ensure that advertising efforts are effective
• Strategy: Defining and implementing advertising strategy in line with advertisers' needs, objectives and budgets
• Production: Supervising the deployment and follow-up of the various campaigns with their various colleagues
• Key performance indicators: Monitoring advertising key performance indicators (KPIs)
• Improvement: Identifying areas of improvement and developing a strategy to drive cost-efficient lead generation